Beer Koozies: The ultimate marketing product or just a nice give away?

Monday, September 8th, 2008 Subscribe To Our Feed

Beer koozies (or coosies or cosy) started out as very good marketing tool where an image like a logo was printed on a insulating material like a foam cylinder to wrap around a can or stubby bottle. Beer koozies were in fact not just for beers but also for soft drinks and water. And you can still use them for anything you like. The insulation keeps the cold beverage cool because body heat or ambient temperature can not reach the can or bottle. Beer koozies are usually made of neoprene or the cheaper and lighter weight closed cell foam, but you can also use other materials like cloth and leather.

Beer koozies are a affordable way of advertising and are a perfect gift for parties because the beer koozies can be decorated with a special text or pictures. You can also buy them in place of a greeting card for the holidays. There are many online and offline business where you can buy beer koozies in many shapes and colors in small amounts for a reasonable price. If you give them the text or images you would like to use the beer koozies are delivered at your doorstep.

But beer koozies still are a good marketing to, it still is a nice way to promote your business and it is an easy way to brand your name. That is why it is also a nice way to promote your own home brewed beer, if you are starting out with your own micro brewery it is always nice to give all new customers a gift and what is a better way for them to remember your name and beer then to see it over and over again on your specially designed beer koozies. All people that love beer and especially your home brewed beer, should have a beer koozie with your logo. Koozies are cheap to produce, so having custom beer koozies made can be very inexpensive.

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